AN AGENCY WITH CURB APPEAL
Dana is right at home in the world of real estate. Our team has gone behind the gates as the marketing partner for luxurious resort and golf communities, rolled up our sleeves to promote commercial real estate companies and helped put up SOLD signs across residential neighborhoods. They say renovated kitchens and bathrooms sell homes. We say an experienced, dedicated and passionate marketing partner with a true knack for storytelling gets the job done just as well.
With 89% of buyers reporting that travel to Kiawah Island, SC led to their eventual home purchase, “Sell the visit, then sell the property” quickly became the focal point of all Dana-led marketing activity for Kiawah Island Real Estate. Sustainably developed communities, surrounded by a unique natural landscape—lush with beaches, ocean, salt marshes, maritime forests and Lowcountry charm—and coupled with world-class resort amenities, private club privileges and easy access to the top-rated city of Charleston, deliver an unparalleled lifestyle the agency capitalized on to effectively convert Kiawah Island visitors into happy homeowners
Dana positioned Jumeirah Southlands Bermuda to become one of the most exciting destination resorts in the world. The property’s 135 fractional residences, 300 spacious balcony suites and world-class amenities delivered a unique opportunity for foreign national real estate ownership on the island’s prestigious South Shore. The Dana-created brand campaign’s design and spirit broke away from Bermuda’s pink and polite tradition to showcase dramatic architecture and tech-forward features—all appealing to a younger audience with an avant-garde lifestyle.
Before Dana kicked off the brand campaign for Christophe Harbour, the agency consulted with executives from this exclusive resort community on the Caribbean island of St. Kitts to establish an effective in-house marketing staff and sales team. Good thing too, because—in the first three months of the “Design Your Dreamscape” campaign deployed through high-end print publications and luxury lifestyle websites—over 4,000 prospective purchasers from more than 80 countries worldwide had visited the custom landing page.