THE FOCUS IS ON LIVING
Ready to tell the story of your lifestyle brand? Talk to Dana. From parks and rec systems to fashion outlet centers to continuing care retirement communities, our experience across many types of lifestyle marketing will help you attract a profitable target audience. We’ve put our lifestyle marketing strategies to work for retail companies, government agencies, the medical and financial fields and the art world alike—and nearly everything in between. We know the hot buttons, and we’re prepared to hit yours next.
Boasting over 200 premium stores, plus dining and entertainment, The Outlet Collection | Jersey Gardens is New Jersey’s largest outlet mall, situated in a prime market near cosmopolitan New York City. Following a major, sensational transformation, Dana evolved its previous, successful branding for the now-chic shopping wonderland. For its comprehensive campaign across several types of media, we paired its “Designer Brands | Outlet Prices” messaging with a luxurious, fashion-centric style.
Dana was selected to help market The Forest at Duke, an upscale continuing care retirement community in Durham, NC. To set our client apart from other communities in the region, our strategy highlighted tangible benefits: its affiliation with Duke University and a vibrant lifestyle with limitless opportunities for growth. We also focused on intangible benefits, revealing how warmth and personal interaction make this a real home for its residents.
For Ohio State Park Lodges & Conference Centers, our goal was to create an identity and messaging that would work for five very different properties across the State. Dana engaged its proprietary BrandSnap process, narrowing down to a “Surprising” theme. That is, we reveal one of Ohio’s best-kept secrets, appealing vibrantly to the audience’s sense of discovery and showing how each lakeside Lodge is unique. The tagline “OH the surprises” plays off the State abbreviation and the unexpected beauty and recreational variety––at a great value––in store for guests and groups.