Expertise
You could go to a generalized agency and get generic work, but why would you? At Dana, we have decades of proven, focused expertise in these tightly interwoven industry sectors. It’s what we care about deeply and know inside and out.
TOURISM
The more visitors you attract, the more tourism dollars they’ll spend, right? Yes, but not so fast. To get the most impact for your tourism budget, find the synergy between destination marketing efforts and economic development. That’s Dana’s advice. Our strategies offer more than pretty images and catchy slogans to entice visitors to your destination. We believe tourism marketing is only part of the picture, and it’s just as important to paint a positive outlook for local citizens and the corporate community.
HOSPITALITY
Good hospitality is all about the first impression. Every interaction a guest has with your staff, every detail of the lobby, guestroom, even the back of the house—they all add up to create the kind of guest experience that builds a loyal brand following. Dana is a marketing agency that understands that service, style and consistency are hallmarks of a great hospitality brand. Yes, our goal is “heads in beds.” But it’s also helping make sure those heads wake up happy and eager to share a great brand story. Yours.
LIFESTYLE
Ready to tell the story of your lifestyle brand? Talk to Dana. From parks and rec systems to fashion outlet centers to continuing care retirement communities, our experience across many types of lifestyle marketing will help you attract a profitable target audience. We’ve put our strategies to work for retail companies, government agencies, medical and financial providers and the art world alike—and nearly everything in between. We know the hot buttons, and we’re prepared to hit yours next.
GOLF
Whether golf is your main story, or just part of the narrative, don’t handicap your efforts by working with a marketing agency that doesn’t know the ins and outs of the game. Through our relationships with golf insiders (like the editors of PGA Magazine), we understand what’s trending in golf marketing. And our work with Kiawah Island Golf Resort, Kingsmill Resort and other world-class golf destinations gives us firsthand knowledge of what players really want in an experience.
MEETINGS
From our longstanding relationship with the International Association of Conference Centers (IACC) to our launch of the IMEX America brand and work with the National Conference Center and a multitude of resorts and hotels with event venues, Dana enjoys a strong track record in meeting and conference marketing. In fact, our founder was the recipient of IACC’s highest honor—the Mel Hosansky Award for Distinguished Service in the Meetings Industry. But our marketing expertise goes beyond past and current experience. Our clients also look to us for what’s next in the sector.
TRAVEL TRADE
Selling your destination, property or tours to travel professionals is a whole different ballgame than selling direct to the traveler. And don’t let the chatter about OTAs pushing real-live travel advisors out of the market fool you. When savvy vacationers are planning the trip of a lifetime, they want to work with someone that has a name… and a face. Good thing Dana is skilled in helping to create and promote educational, engagement and certification programs that turn these travel professionals into die-hard brand advocates. So when a client comes through their door, their next visit is to you.