BRANDING

What’s your story?

How you tell the world about your brand is where it all begins. Tell your story authentically, and you’ll captivate your customers’ imaginations, inspire real lifestyle connections and create lasting relationships.

We describe our team as “Dreamers, Seekers and Storytellers.” That expresses the essence of Dana’s philosophy and our passion for brand stories. If you think of branding as simply logos, symbols or taglines, we want to share our vision. We can unleash the real power, the true potential of your brand. Here are the ways we do that:

Dana GPS™: Proprietary Strategic Planning Process

• Market Assessment
• Objectives
• Strategies
• Tactics
• Evaluation

Dana Brand Clustering™: Brand Platform Development

• Brand Pillars
• Brand Position
• Brand Promise
• Brand Overview

Logo Development to Bring Brands to Life

• Identity System Development
• Brand Style Guides