Sunbaked escape to the Caribbean? Pack your bikini. Snow-capped ski vacation in Colorado? Let’s hit the slopes.
At Dana, we’re always discovering and tracking smarter methods for attracting travelers seeking region-specific getaways. One trend we’re definitely watching: destination portals.
More global hotel and resort groups are launching geo-targeted landing pages within their websites. Destination portals provide a fabulous opportunity—one-stop shopping across multiple brands—capturing audiences who are all headed in the same direction, but who differ in budget, style and interests.
Oh, the places you’ll go!
Whether your future guests are searching for a tropical hot spot or an alpine adventure, a couple’s holiday or a family vacation, destination portals afford a separate storefront for any locale, showcasing every property in that particular portfolio.
What’s our vector, Victor?
Here’s a prime spot for guests to explore their landing place—and your brands. No matter the destination, the portal can be tailored to suit its unique personality and advantages. Include a search tool that’s narrowed down to your location-specific collection, and enable guests to customize their perfect getaway according to price, amenities, activities and experiences. Set the mood with local fun facts, background, weather and news.
Drive traffic.
Craft a location-centric marketing campaign that trumpets enticing, timely rates or packages. Whether in print or via social media, search engine ads or other, direct it straight to the destination portal URL. Additionally, with cleverly strategized SEO, your website will attract new customers and rise naturally through the search results rankings.
Feel the need for speed.
Guests want to book a trip someplace special, and you’re making it a quick, painless and made-only-for-me experience. Between your search results relevance and tempting advertising message, plus the landing page content you’ve catered to their stated needs, conversion is only a few clicks away.
Brand before whereabouts.
Set sail for new shores, but never lose sight of your branding. Destination portals can be built right into the framework of your company’s existing website, designed to integrate seamlessly with essential brand guidelines and previously successful campaigns.
Just book it.
The possibilities don’t end here. Hear more about how destination portals and geo-targeted campaigns can reach travel agents, planners and guests alike, any time of the year. Cross the threshold of Dana Communications—contact Lynn Kaniper at lkaniper@danacommunications.com.
