As tourism and hospitality marketing experts, we keep our finger firmly on the pulse of accessibility for travelers. In addition to physical accommodations made at your destination or on your property, we recommend ensuring your digital presence is accessible. Just as climbing stairs is impossible for someone reliant on a wheelchair, navigating the internet can […]
There’s a saying, “first impressions are lasting impressions”—and that doesn’t just apply to guest check-in. How people feel when they visit your hotel’s website is crucial. Think about it: This is their chance to learn who you are and what your brand is all about before you can win them over with a welcoming lobby […]
A trend by definition is the general direction by which something is developing or changing. In relation to web activity and functionality, it seems we’re always in a state of change and/or development. So as we dip into the summer months of 2015, with the new year quietly getting closer, let’s look at some of […]
With a new year on the horizon, this is the time where we as a society turn to change. How can we make ourselves or our businesses better and more impactful? In the design world, this is the time where corporations can take to their advertising platforms to promote themselves in bigger and better ways. […]
States, counties and regions are tasked with not only attracting tourists, but also communicating their array of advantages and benefits for businesses and industries. Usually, an Economic Development Department is charged with growing jobs and tax revenues by promoting its region as an ideal business destination. With this in mind, it is important to advertise […]
Given the tools and technologies available today, there has never been a better time to launch a high ROI-producing digital marketing campaign. Take a look at three of the top digital marketing strategies for success in 2013. Remarketing What it is: Remarketing is a form of advertising that targets users who have previously visited a […]
Infographics grow more popular by the minute, and yet, many people still don’t know precisely what they are or what they can accomplish. So what can creating custom infographics do for your brand? Plenty! It might be unconventional, but this advertising trend is one of the most cost-effective link-building strategies you can use. Reach current […]
Cascading Style Sheets. Nope, they aren’t spring-scented laundry implements for removing static cling from your wardrobe. Regularly referred to as CSS, it’s a long-established, behind-the-screen language used to code the look and formatting of web pages. Most recently, CSS3 has been boosting the power and flexibility of our websites, eye-catchingly visible in various browsers, more […]
Ah, the good ol’ days. Things were so simple then. At the dawn of Internet civilization, a single page could be the center of your website universe. We pinned every hope on it to be everything we needed it to be. And how could it not, what, with those space-age bells, whistles, flying toasters and […]
Every website project begins with a design phase that focuses on information architecture and the user experience. It’s all about sitemaps, wireframes, functional specification documents, technical requirements and design mockups. Each stakeholder provides his/her input to craft the form and function of the site with the focus on the end-user: the customer. But there’s another […]