TikTok isn’t just for dancing; it’s a game-changer for travel brands. Marketers leverage its charm with immersive content, defying age stereotypes. From captivating visuals to viral trends, TikTok’s video-centric nature fosters genuine engagement. Success demands agility, but the rewards are unparalleled. Thrive in the unexpected—TikTok is rewriting the rules for travel marketing.
Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. Unfortunately, alternatives are often overlooked, which could play an […]
For years now, you’ve been hearing about the power of video marketing and all the reasons why your business needs video marketing. And over time, video’s capabilities—and marketing muscle—have only strengthened. Sure, videos are popular, fun and entertaining. They set you apart from your competition, engage your customers, increase brand recognition and understanding, engender trust […]
Conveying the true essence of a brand is not always easily accomplished through print alone. Sure, we can work to create the most compelling ad to make consumers want to pack their bags and jump on the next plane to that destination. But can they see the dramatic reveal of the ocean as you rise […]
When it comes to advertising, one factor is essential—stretching your dollars to work their hardest. So how do you craft a powerful campaign that attracts fame and fortune with relatively minimal investment? At Dana, we believe your marketing strategy should always include video marketing. Here’s what makes that medium so important: It’s fun, and people […]