Solo travel is on the rise, with more people seeking independent adventures for personal growth, relaxation, and unique experiences. The average solo traveler is typically 47 years old, with a significant portion being women who prefer destinations like Europe. To attract these travelers, destinations should highlight niche accommodations, immersive local experiences, and safety features to ensure a welcoming and enriching visit.
Elevate your resort’s dining scene by tapping into the top seven restaurant trends of the year. Entice guests with multisensory experiences, spontaneous seating, exotic ingredients, and fiery flavors. Add global stews, protein-rich dishes, and spirited mocktails to the mix for a refreshed menu that’s sure to satisfy. Stay on trend with Dana Communications—your partner in boosting RevPOR with innovative culinary strategies.
The culinary travel scene is sizzling in 2024, with travelers hungry for authentic, local flavors and experiences. New Orleans, with its Creole zest, and New Jersey, a hotspot for diverse culinary delights, are topping foodie travel lists. For destinations looking to spice up their appeal to gastronomes, Dana Communications offers expert marketing to plate your city’s unique tastes to the world.
Sustainability has been shaping society for quite some time now, and we’re seeing examples of it incorporated into wellness and hospitality more and more each year. Millennials, the generation that travels most frequently, have made it clear that they are willing to pay more for items and services that carry a lighter carbon footprint, while approximately […]
In 2024, travel trends are evolving with intriguing twists. From budget-friendly “Dupe Travel” inspired by TikTok beauty trends to the rise of “Dry-Tripping,” catering to Gen-Zers embracing alcohol-free lifestyles, the travel landscape is diversifying. Culinary exploration, set-jetting inspired by TV shows and movies, purposeful travel with personal meaning, and immersion experiences are on the rise, reflecting a shift towards more authentic and meaningful journeys.
TikTok isn’t just for dancing; it’s a game-changer for travel brands. Marketers leverage its charm with immersive content, defying age stereotypes. From captivating visuals to viral trends, TikTok’s video-centric nature fosters genuine engagement. Success demands agility, but the rewards are unparalleled. Thrive in the unexpected—TikTok is rewriting the rules for travel marketing.
Have you noticed how much easier it is to travel nowadays? Technology has improved the way we get out into the world – making it safer, more exciting and, ultimately, more accessible. With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements!
Augmented ads use a digital technology known as augmented reality (AR) which changes a person’s perception of their surroundings when viewed through a device like a smartphone or tablet. Think of augmented reality as the cousin of virtual reality, however, the latter replaces one’s actual environment, whereas AR merely enhances it.
At the intersection of profit and purpose, you will find cause marketing. Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts. By partnering with local charitable organizations, your property and its guests can experience the joy of giving back one vacation or spa treatment at a time. In this way, the act of pampering oneself benefits the greater community. And this makes everyone feel great.
If you were lucky enough to go to summer camp as a kid, you know some of the great joys in life. Ghost storytelling and s’mores making around a roaring campfire. Canoeing and swimming in murky, fish-filled lakes. Endless hiking through woodsy landscapes (before anyone even heard of forest bathing). Finding lifelong friends and crushing on cute counselors. Whether you stayed for a single week or the entire season, you knew you were experiencing peak summer fun.