Sustainability has been shaping society for quite some time now, and we’re seeing examples of it incorporated into wellness and hospitality more and more each year. Millennials, the generation that travels most frequently, have made it clear that they are willing to pay more for items and services that carry a lighter carbon footprint, while approximately […]
In 2024, travel trends are evolving with intriguing twists. From budget-friendly “Dupe Travel” inspired by TikTok beauty trends to the rise of “Dry-Tripping,” catering to Gen-Zers embracing alcohol-free lifestyles, the travel landscape is diversifying. Culinary exploration, set-jetting inspired by TV shows and movies, purposeful travel with personal meaning, and immersion experiences are on the rise, reflecting a shift towards more authentic and meaningful journeys.
TikTok isn’t just for dancing; it’s a game-changer for travel brands. Marketers leverage its charm with immersive content, defying age stereotypes. From captivating visuals to viral trends, TikTok’s video-centric nature fosters genuine engagement. Success demands agility, but the rewards are unparalleled. Thrive in the unexpected—TikTok is rewriting the rules for travel marketing.
Have you noticed how much easier it is to travel nowadays? Technology has improved the way we get out into the world – making it safer, more exciting and, ultimately, more accessible. With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements!
Augmented ads use a digital technology known as augmented reality (AR) which changes a person’s perception of their surroundings when viewed through a device like a smartphone or tablet. Think of augmented reality as the cousin of virtual reality, however, the latter replaces one’s actual environment, whereas AR merely enhances it.
At the intersection of profit and purpose, you will find cause marketing. Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts. By partnering with local charitable organizations, your property and its guests can experience the joy of giving back one vacation or spa treatment at a time. In this way, the act of pampering oneself benefits the greater community. And this makes everyone feel great.
If you were lucky enough to go to summer camp as a kid, you know some of the great joys in life. Ghost storytelling and s’mores making around a roaring campfire. Canoeing and swimming in murky, fish-filled lakes. Endless hiking through woodsy landscapes (before anyone even heard of forest bathing). Finding lifelong friends and crushing on cute counselors. Whether you stayed for a single week or the entire season, you knew you were experiencing peak summer fun.
One of today’s hottest travel trends is a family affair. Literally, multi-generational travel is blipping strong on the radar, with bookings approaching pre-pandemic levels. And the trend shows no signs of slowing down any time soon. It’s not uncommon to see two, three, or even four generations of extended family members packing their bags and […]
Google the definition of pop culture or popular culture. It’s… a lot. Take this one from vocabulary.com: “The music, movies, TV shows, and other media that the majority of people consume are known collectively as pop culture. In the 1970s, pop culture included disco music and Star Wars. Today, pop culture embraces true crime podcasts, memes, and…Star Wars.” But we can simplify that definition even more, to say it’s what people are into. And what people are into frequently inspires their travel – creating a pop culture tourism boom.
Destination weddings are making a grand entrance in 2023 in fascinating locales, from European castles to sands in the Caribbean. We’re unveiling five remedies to make sure wedding guest pain points don’t show up unannounced and try to steal the show.