We’ve blogged often about high-end wanderlusters — you can re-read our post about luxury travel market segmentation here — but today we’re sharing top tips for budget travel trend marketing to bring the vast audience of value-minded vacationers to your location. Yes, even if you’re a bucket-list destination, Forbes Five Star resort or luxury hotel! […]
One of 2025’s hottest trends is pretty cool. So cool in fact, it has shifted the focus on summers spent vacationing in warm, tropical islands and sunny locales in southern Europe to less-crowded areas with more gentle temps like Canada, Iceland, Ireland, Scotland, Norway, Finland and Sweden. In the United States, top cool climate vacation spots include the Pacific Northwest and Alaska.
Is travel destiny written in the stars? Many of today’s cosmic-minded globe-trotters think so. Astrological travel, also known as horoscope travel or zodiac travel, has emerged as a hot trend in 2025, especially among Millennials and Gen Zers focused on self-growth, discovery and unique life-affirming adventures. The trend isn’t just about whether you’re a Gemini, […]
So, you have your heart set on visiting Paris but aren’t a big fan of crowds. Adore the thought of dining in Sicily, but the possibility of going over budget is leaving a bad taste in your mouth. No worries. Although it’s been said (and sang!) that you can’t always get what you want. We believe, thanks to dupe travel, you can. And, to all the destinations out there, guess what? You can get what you want too.
Go-ccasions are redefining travel in 2024 with spontaneous getaways celebrating life’s milestones. Discover how to attract travelers seeking unique, local experiences and social-worthy moments.
**Stay Ahead of 2025 Travel Trends**
From regenerative tourism to tech-driven escapes, the 2025 travel landscape is brimming with possibilities. Discover who’s leading the way, from eco-conscious destinations to digital nomad havens, and learn actionable tips to deliver on these trends. Ready to captivate your audience and keep pace with their evolving needs? Dana Communications is here to help you stay one step ahead.
Set-jetting, where travelers visit locations from their favorite movies and TV shows, is a growing trend. Destinations like Tunisia, Dyersville in Iowa, and Jackson in Georgia have successfully leveraged their filming locations to attract tourists. By tapping into the power of pop culture, these unlikely spots have become popular travel destinations, showcasing the strong influence of media on travel plans.
Solo travel is on the rise, with more people seeking independent adventures for personal growth, relaxation, and unique experiences. The average solo traveler is typically 47 years old, with a significant portion being women who prefer destinations like Europe. To attract these travelers, destinations should highlight niche accommodations, immersive local experiences, and safety features to ensure a welcoming and enriching visit.
Elevate your resort’s dining scene by tapping into the top seven restaurant trends of the year. Entice guests with multisensory experiences, spontaneous seating, exotic ingredients, and fiery flavors. Add global stews, protein-rich dishes, and spirited mocktails to the mix for a refreshed menu that’s sure to satisfy. Stay on trend with Dana Communications—your partner in boosting RevPOR with innovative culinary strategies.
The culinary travel scene is sizzling in 2024, with travelers hungry for authentic, local flavors and experiences. New Orleans, with its Creole zest, and New Jersey, a hotspot for diverse culinary delights, are topping foodie travel lists. For destinations looking to spice up their appeal to gastronomes, Dana Communications offers expert marketing to plate your city’s unique tastes to the world.