Marketing

Traveling with a Purpose: Marketing Strategies Supporting Charitable Causes

Liz Smith | Marketing |

At the intersection of profit and purpose, you will find cause marketing. Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts. By partnering with local charitable organizations, your property and its guests can experience the joy of giving back one vacation or spa treatment at a time. In this way, the act of pampering oneself benefits the greater community. And this makes everyone feel great.

The Travel Trend Resorts Need To Leverage This (And Every!) Summer

Colleen Miele | Tourism |

If you were lucky enough to go to summer camp as a kid, you know some of the great joys in life. Ghost storytelling and s’mores making around a roaring campfire. Canoeing and swimming in murky, fish-filled lakes. Endless hiking through woodsy landscapes (before anyone even heard of forest bathing). Finding lifelong friends and crushing on cute counselors. Whether you stayed for a single week or the entire season, you knew you were experiencing peak summer fun.

Pop Culture Tourism: Why Many Travelers Pop In For A Visit

Colleen Miele | Advertising |

Google the definition of pop culture or popular culture. It’s… a lot. Take this one from vocabulary.com: “The music, movies, TV shows, and other media that the majority of people consume are known collectively as pop culture. In the 1970s, pop culture included disco music and Star Wars. Today, pop culture embraces true crime podcasts, memes, and…Star Wars.” But we can simplify that definition even more, to say it’s what people are into. And what people are into frequently inspires their travel – creating a pop culture tourism boom.

Cannabis Tourism: Igniting a Special Interest Segment

Colleen Miele | Marketing |

Although cannabis remains classified as a Schedule I substance at the federal level, more and more states are legalizing recreational marijuana for adult use. The list now stands at¬ 21 plus Washington D.C. – and counting. Since many of these states are still hammering out policy and licensing, we looked to the west to uncover travel trends from destinations who first blazed the legalization trail. We’re also touching on what’s happening in the tour operator and hospitality spaces to give you a fuller picture of cannabis tourism.