How do you know a good trade show? They’re easy to spot. Sellers sell. Buyers buy. But these days—in a tough economy and with associated costs mounting—such success must be certain before either [...]
On a buzzing trade show floor, you have just seconds to engage people, get them to remember your brand and understand why they want to do business with you. But you don’t need the biggest or [...]
IMEX Frankfurt is a great tradeshow for the international meetings industry. A key element is that the show hosts meeting buyers (brings them in for free) and real business is done. Last year [...]
