As the seasons start heating up, so do the year’s top industry events. Here at Dana, we’re already prepping for this October’s IMEX America! Our client since launching in Las Vegas seven years ago, it’s the biggest meetings industry trade show in the U.S., where every sector is represented. Watching a leader like this firsthand […]
The Dana crew recently returned from IMEX America 2015, the show’s milestone 5th edition. First-timers and half-decade veterans alike were awestruck by the exhilarating pace and colorful pageantry of this colossal production that truly illuminates the Vegas Strip. In 2011, the IMEX team first introduced the original format used for IMEX in Frankfurt, Germany to […]
How do you know a good trade show? They’re easy to spot. Sellers sell. Buyers buy. But these days—in a tough economy and with associated costs mounting—such success must be certain before either will even attend. Once there, swinging business and a high ROI are far from guaranteed. That’s why we’re champions of hosted buyer […]
On a buzzing trade show floor, you have just seconds to engage people, get them to remember your brand and understand why they want to do business with you. But you don’t need the biggest or glitziest booth displays to catch their eye. Try these tips to drive traffic to your trade show booth. Say […]
IMEX Frankfurt is a great tradeshow for the international meetings industry. A key element is that the show hosts meeting buyers (brings them in for free) and real business is done. Last year (2010), over $2.1 billion worth of meetings were booked. This year, the number will be even higher. The show has terrific energy […]