Last week, the Dana team traveled to Las Vegas for IMEX America, the annual MICE industry trade show—back in person this year after going virtual in 2020. It was great to be on the show floor, soaking up everything this best-in-class event offers. After being hosted at Sands Expo for 8 years, IMEX moved down […]
We all need to evolve virtually now—and the IMEX Group has done it right. In lieu of its annual trade show in Las Vegas, our longtime client produced this year’s second PlanetIMEX, during which thousands of global events, meetings and incentive travel professionals gathered online. IMEX successfully wowed us with a virtual event featuring lots […]
The Dana team just returned from our longtime client IMEX America’s ninth edition in Las Vegas. As always, this biggest-and-best-in-the-US trade show for the incentive travel, meetings and events industry rivaled its host city in spectacular brand exposure and oh-so-flashy fun. And that means it’s time to bookend our blog series on effective trade show marketing. […]
We’re back again with the next edition of our trade show blog series, so you can make the most of your experience at the upcoming IMEX America trade show for the incentive travel, meetings and events industry (we’ll be there too!), or anywhere else you’re exhibiting. If you haven’t already, check out our über-useful blogs, […]
Lately here at Dana, we’ve had trade shows on the brain. Returning to Las Vegas very soon is our client IMEX America, the country’s biggest global incentive travel, meetings and events industry trade show. We’ve been quite busy cranking out the final pieces of their 2019 trade show marketing campaign. And, it seems like only […]
Having recently returned from IMEX in Frankfurt, and being just a few months away from IMEX America, the Dana team has been pretty focused on both editions of this global incentive travel, meetings and events industry trade show. Though on our ninth year with this client, each time we find ourselves deeply impressed by the […]
The eighth of Dana’s annual trips to Las Vegas for IMEX America recently concluded, and we’re still amazed, inspired and motivated by what we learned. As always, we were delighted to reunite with our clients, the Brighton, England-based IMEX Group team. We weren’t alone. More than 13,500 incentive travel, meetings and events colleagues from around […]
It’s been a few weeks since the global sensation ended, but I’m still coming down from the high that was IMEX 2018. What is IMEX, you say, and what makes it such an elevated experience? Dana has been working with the IMEX Group since 2011. That’s when they duplicated their wildly successful, worldwide exhibition for […]
Several of us recently returned from our seventh annual trip to see Dana’s client, IMEX America. There, we reunited with their Brighton, England-based team and once again immersed ourselves in this global phenomenon. For the past 14 years, IMEX has been a successful meetings, events and incentive travel trade show in Frankfurt, Germany. In 2011, […]
Recently, we shared emerging 2017 trade show trends—all the top, latest ways to maximize your exhibiting efforts. While plotting your more comprehensive promotional strategies, be sure to also integrate social media marketing for trade shows you have coming up this year and well into the future. Social media is a tool that can be used […]