From our Luxury Travel Market Segmentation blog post, you already know that this sector is expected to reach $1.154 trillion in worldwide revenues by 2022. This time around, we’re exploring the luxury travel industry trends fueling this exponential growth and reporting on the seven you need to know right now… Trend 1: Luxury for good […]
Consider it official: Vacation planning for the year is now in full swing. Wherever these travels whisk you, your fellow wanderers, your customers or your business efforts, consider the importance of participating in sustainable tourism. So, what does that term mean, and why should you care? Let’s shed some light on this mission, as well […]
In a recent industry forecast, Allied Market Research reported that the luxury travel market is expected to reach $1.154 trillion in worldwide revenues by 2022. If you’re responsible for marketing a Forbes 5-Star resort, high-end tourism destination or other premium travel or hospitality brand, it’s critical to identify the target market segments that are fueling […]
Ready to really maximize your budget—and cover the most territory with it? Co-op marketing programs yield remarkable bang for your buck. Co-op marketing provides a method for advertisers to reach their target markets via complementary partnerships with other companies and organizations. By designating space for your partner, you can also divvy up the cost, resources […]
While some might claim that all travel could be called experiential, you’ll know the difference when you live it. Prefer the road not taken to the beaten path? Go for local gastronomy over the same old, global-chain grub? An adventurer, rather than (the horror!) a “tourist?” You just discovered experiential travel. Experiential travel, also known […]
Crafting an effective destination marketing strategy is a high-stakes, complex task. Tourism drives many destination economies, providing jobs and revenue. The marketplace is hyper-competitive and changes at an incredible pace. Destination Marketing Organizations (DMOs) are tasked with identifying top opportunities, managing budgets and defining priorities while implementing strategic visions for the future. In our role […]
One Gold, Three Silvers and Three Bronzes for Winning Entries The Hospitality Sales & Marketing Association International (HSMAI) presented Dana Communications with seven Adrian Awards at the gala held at the New York Marriott Marquis on Tuesday, February 16. Founded in 1957, the Adrian Awards has become the world’s largest and most renowned advertising, public […]
Have you jumped on the content marketing b(r)andwagon? Before you leave your traditional marketing efforts in the dust, take a moment to consider content marketing vs traditional marketing. “Traditional marketing interrupts, while content marketing informs.”* You’re familiar with the attention-getting goals of traditional marketing tools like emails and banner ads, but how comfortable are you […]
Is your branding spot-on or off target? Companies can spend lots of time and money building their brand, however even the most popular businesses can make missteps. The best branding is a continual ongoing effort—make a plan, stick with it and evaluate what you are doing and whether it’s best for your brand. Don’t fall for these […]
Social media marketing for the hospitality industry has been a growing trend as social media as a whole has become more and more popular over the past few years. Increasingly, consumers and businesses are using these networks to make their travel plans. It has become essential for hotels and resorts to keep up with their competitors […]