After two years of being at home and the revenge travel surge of 2022, the world has welcomed a more, shall we say, logical approach to vacationing. People are traveling again. Really traveling. To exotic places. Far-flung locales. Urban oases. We’re talking cross-this-off-your-bucket-list type outings. But they are doing it wisely. The travel trends of […]
For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel […]
The past two years have taken the travel sector on a wild ride—from brutal decimation in 2020 to the renaissance of the road trip in 2021 to the growing, but guarded, optimism of today. Most experts predict that the industry will not fully recover (read: achieve 2019 levels) until 2024. So we’re exploring where that […]
According to ReportLinker, the mobile gaming industry is projected to experience explosive growth, reaching a colossal $153.5 billion worldwide by 2027. We get it, because we all know someone (perhaps our kids, our significant others—or even ourselves?) glued to their smartphone looking to advance just…one…more…LEVEL! There’s definite appeal in the challenge of these mobile apps—and […]
With both industry and mainstream media widely reporting on revenge travel, DMOs, CVBs, accommodations providers and tour operators across the country and around the globe are looking to tap into this mindset. Keep reading for our insights on how to leverage the revenge travel trend and boost your bottom line. Vacationing with a vengeance While […]
When 2018 drew to a close, Expedia proclaimed it “The Year of the Secondary City.” Late the following year, Booking.com predicted “the rise of the second-city traveler” as a top trend for 2020. Then the pandemic hit and tourism everywhere evaporated. As COVID-19 cases decline, vaccinations ramp up and travel restrictions are lifted worldwide, we […]
COVID-19 has caused an unprecedented shift in industries all over the world—and one of the hardest hit is travel and hospitality. With travel bans, flight cancellations, property closures and more, the industry has been forced to improvise and lean in to the new normal (at least for now—things will get back on track). One of […]
With occupancy rates consistently exceeding 100% (you read that right—100%), the cruise industry is the fastest-growing category in the leisure travel market. According to The Florida-Caribbean Cruise Association (FCCA), the industry’s total economic impact in 2016 was $126 billion and it employed 1 million people. What’s more, the Cruise Lines International Association (CLIA) reports that […]
From intrepid millennial travelers eager to explore the world to savvy senior travelers checking off their bucket lists, solo travel is on the rise. According to statistics and trends curated by Solo Traveler, roughly one in four travelers said they would travel solo in 2018. This stat is corroborated by Travel Agent Central, which notes […]
It’s 2018. The question is no longer, “Should I incorporate social media in my tourism marketing?” We’re even beyond why you should (although we will go over that). The question is more about what you should be putting out there and where it should live to deliver results. So, whether you’re new to crafting a […]