Tourism Market Analysis Blog | Dana Communications

Pop Culture Tourism: Why Many Travelers Pop In For A Visit

Colleen Miele | Advertising | June 20, 2023

Google the definition of pop culture or popular culture. It’s… a lot. Take this one from vocabulary.com: “The music, movies, TV shows, and other media that the majority of people consume are known collectively as pop culture. In the 1970s, pop culture included disco music and Star Wars. Today, pop culture embraces true crime podcasts, memes, and…Star Wars.” But we can simplify that definition even more, to say it’s what people are into. And what people are into frequently inspires their travel – creating a pop culture tourism boom.

Academic Adventures: Discovering the World One Vacation at a Time

Liz Smith | Uncategorized | June 6, 2023

Educational travel is an unforgettable and immersive way to learn something first-hand while exploring new and exciting places. Think: adult (or family) field trips ANYWHERE you want to go, learning about ANYTHING you want to know. Academic adventures are all the rage.

Say “I Do” to These 5 Destination Wedding Guest Pain Point Remedies

Lynn Kaniper | Hospitality | May 16, 2023

Destination weddings are making a grand entrance in 2023 in fascinating locales, from European castles to sands in the Caribbean. We’re unveiling five remedies to make sure wedding guest pain points don’t show up unannounced and try to steal the show.

Accessible Tourism – Truths, Tips & Trends

Lynn Kaniper | | April 4, 2023

Who benefits from accessible tourism? Everyone does. More people get the opportunity to enjoy travel destinations they may not have been able to visit with ease (or at all) before. The tourism industry welcomes more visitors. New jobs become available in the travel sector. In fact, it’s quite likely that you or someone you know […]

3 Business Traveler Pain Points (And 8 Solutions You Can Provide!)

Colleen Miele | Hospitality | March 20, 2023

A Global Business Travel Association industry poll indicates a massive uptick in business trips for 2023, with 78% of travel managers and 85% of travel suppliers expecting higher or much higher numbers year-over-year. With slightly rusty skills likely to exacerbate these road warriors’ frustrations, we’ve unpacked three business traveler pain points — and eight solutions […]

Unpack 8 Top Travel Trends of 2023

Lynn Kaniper | Trends | January 25, 2023

After two years of being at home and the revenge travel surge of 2022, the world has welcomed a more, shall we say, logical approach to vacationing. People are traveling again. Really traveling. To exotic places. Far-flung locales. Urban oases. We’re talking cross-this-off-your-bucket-list type outings. But they are doing it wisely. The travel trends of […]

The 5 Surefire Benefits of Co-Op Marketing Programs for Destinations

Colleen Miele | Marketing | April 25, 2022

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel […]

Is the Rise of Regional Tourism Here to Stay?

Colleen Miele | Tourism | March 14, 2022

The past two years have taken the travel sector on a wild ride—from brutal decimation in 2020 to the renaissance of the road trip in 2021 to the growing, but guarded, optimism of today. Most experts predict that the industry will not fully recover (read: achieve 2019 levels) until 2024. So we’re exploring where that […]

Gamification In Tourism: Breaking It Down To Answer Your Questions

Colleen Miele | Tourism | October 28, 2021October 28, 2021

According to ReportLinker, the mobile gaming industry is projected to experience explosive growth, reaching a colossal $153.5 billion worldwide by 2027. We get it, because we all know someone (perhaps our kids, our significant others—or even ourselves?) glued to their smartphone looking to advance just…one…more…LEVEL! There’s definite appeal in the challenge of these mobile apps—and […]

How to Leverage the Revenge Travel Trend

Colleen Miele | Tourism | May 4, 2021May 4, 2021

With both industry and mainstream media widely reporting on revenge travel, DMOs, CVBs, accommodations providers and tour operators across the country and around the globe are looking to tap into this mindset. Keep reading for our insights on how to leverage the revenge travel trend and boost your bottom line. Vacationing with a vengeance While […]