It’s no secret that on-page content is only one part of producing a well-optimized hotel website. Search engines have long sought ways to determine the credibility of websites for ranking [...]
The Google AdWords platform has rolled out a bundle of changes over the past six months. Which means it’s important for campaign managers to understand their account options and balance the [...]
About a year ago, Google introduced a new AdWords advertising feature called Ad Extensions, which provides space for pay-per-click advertisers to include up to four links to their websites, [...]
We hear it all the time: Google is constantly changing the algorithm—you must continually adjust strategies and tactics to keep up. Often this strategic advice is coming from an SEO professional. [...]
