This past October, some of the Dana Communications team were fortunate to attend the VA-1 Virginia Tourism Summit, a can’t-miss opportunity for industry professionals presented by the Virginia [...]
When it comes to sports marketing, the game is always changing. Sure, there are marketing plan mainstays, and some recent trends have already become mainstream. But for every trend that finds [...]
I have spent most of my life in the branding business. Every day, I think about creating, maintaining, migrating, inventing, reinventing, positioning, repositioning, maximizing, enhancing and [...]
A story with no ending. A puzzle with no solution. A race with no winner. An offline campaign that doesn’t track the results. All highly unsatisfactory and kind of pointless in the end. You spent [...]
