The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Daily, they’re on the phone with industry innovators and disruptors. When asked what has them most excited in the world of media right now, it’s really a blend of new tech and […]
Ready to really maximize your budget—and cover the most territory with it? Co-op marketing programs yield remarkable bang for your buck. Co-op marketing provides a method for advertisers to reach their target markets via complementary partnerships with other companies and organizations. By designating space for your partner, you can also divvy up the cost, resources […]
Given the tools and technologies available today, there has never been a better time to launch a high ROI-producing digital marketing campaign. Take a look at three of the top digital marketing strategies for success in 2013. Remarketing What it is: Remarketing is a form of advertising that targets users who have previously visited a […]
As you might remember from our last blog, “Super Bowl XLVII and Effective Commercial Strategies”, your game plan and the decisions you make can be the deciding factor between a successful campaign and one that gets lost among the monotony of advertising clutter. At Dana, we approach every media plan with a series of simple, […]
This past October, some of the Dana Communications team were fortunate to attend the VA-1 Virginia Tourism Summit, a can’t-miss opportunity for industry professionals presented by the Virginia Hospitality and Travel Association, the Virginia Association of Convention and Visitors Bureau and the Virginia Tourism Corporation. One after another, we enjoyed seminars led by speakers who […]
When it comes to sports marketing, the game is always changing. Sure, there are marketing plan mainstays, and some recent trends have already become mainstream. But for every trend that finds footing, fails or fades away, another pops up in its place. In some cases, traditional strategies become all the rage again. By definition, sports […]
I have spent most of my life in the branding business. Every day, I think about creating, maintaining, migrating, inventing, reinventing, positioning, repositioning, maximizing, enhancing and extending brands. I help to develop brand standards, brand stories, brand statements and brand icons. I deal with logos, tag lines, graphic standards, colors, sounds and shapes. Thoughts about […]
A story with no ending. A puzzle with no solution. A race with no winner. An offline campaign that doesn’t track the results. All highly unsatisfactory and kind of pointless in the end. You spent a lot of time and a hefty portion of your marketing budget on that print ad, commercial, direct mail or […]
Google has recently announced an end to its trial implementation of Google Tags, an advertising service that allowed businesses to show little yellow “tags” next to their listings on Google.com and Google Maps in order to call out and highlight their offerings. The announcement came on the heels of Google’s launch of Boost, a local […]
I recently attended a few events for Social Media Week, a global, multi-city social media extravaganza. It was great to become part of the conversation, in real time, on topics that are affecting advertising and branding agencies. Media outlets are rapidly changing. Therefore, clients—and, more importantly, their consumers—are asking questions. One panel discussed the purchase […]