In our industry, the holidays truly are the most wonderful time of the year—because for our clients, they’re an essential marketing opportunity. Their customers get in the spirit, too, by enjoying festive promotions, activities and events and the cheer their favorite peddlers spread in the form of seasonal savings. Of course, there are an unbelievable […]
In Part 1 of this series, Destination Wedding Trends 2013, we pondered the important questions regarding who destination wedding couples are, where they come from, where they go to tie the knot and the reasons why they roam. In Part 2 below, we’ll explore more about destination wedding marketing and how best to reach them. […]
Over the past 30 years, Dana has specialized in travel and tourism marketing, starting with conference centers, hotels and golf/spa resorts as primary clients. Our mission is to sell the lifestyle behind these purchases, knowing that we are not just selling a physical space, but the many ways in which that space is experienced. Beyond […]
Sunbaked escape to the Caribbean? Pack your bikini. Snow-capped ski vacation in Colorado? Let’s hit the slopes. At Dana, we’re always discovering and tracking smarter methods for attracting travelers seeking region-specific getaways. One trend we’re definitely watching: destination portals. More global hotel and resort groups are launching geo-targeted landing pages within their websites. Destination portals […]
It’s a sure bet prospective guests or clients are turning to search engines and online reviews to learn more about you. What do they find when they search your business or destination? Use these strategies to knock down the negative and keep results relevant and positive: 1. Know everything that’s said—every day. Many simple, user-friendly […]
Recently, in her post Breaking Down Brand Barriers, Tracy shared Dana’s principal philosophy. It bears repeating: “…like a real person, a brand builds relationships based on its characteristics and reputation…(it’s) a collection of perceptions and beliefs that live in the hearts and minds of your customers.” That got me thinking. When planning marketing strategies, it’s […]
Are marketing budget cuts here to stay? With the 2010 budgeting season coming closer to an end, many marketers are facing yet another round of budget cuts after widespread marketing budget reductions over the last two years. Many marketers hope to retain current budget levels into 2010. Yet, in spite of these substantial reductions, companies […]