Marketing

At the intersection of profit and purpose, you will find cause marketing. Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more [...]

Although cannabis remains classified as a Schedule I substance at the federal level, more and more states are legalizing recreational marijuana for adult use. The list now stands at¬ 21 plus [...]

Who benefits from accessible tourism? Everyone does. More people get the opportunity to enjoy travel destinations they may not have been able to visit with ease (or at all) before. The tourism [...]

A Global Business Travel Association industry poll indicates a massive uptick in business trips for 2023, with 78% of travel managers and 85% of travel suppliers expecting higher or much higher [...]