If you’re in the hospitality biz, you know that food and beverage operations can really drive profits. From indie boutiques to international chains, many hotels and resorts report that it can claim up to the biggest share of overall revenue. So, are you getting your fill of hotel food and beverage revenue? We’ll examine the […]
Ready to really maximize your budget—and cover the most territory with it? Co-op marketing programs yield remarkable bang for your buck. Co-op marketing provides a method for advertisers to reach their target markets via complementary partnerships with other companies and organizations. By designating space for your partner, you can also divvy up the cost, resources […]
Believe that vacations are limited only to flocks of friends, families or attached couples? Think again. In its most recent Travel Intentions Study, Visa discovered that global solo travel is following an upward trend, with 24% of people having journeyed on their own during their last leisure trip. Affluent solo travelers more than doubled to […]
Crafting an effective destination marketing strategy is a high-stakes, complex task. Tourism drives many destination economies, providing jobs and revenue. The marketplace is hyper-competitive and changes at an incredible pace. Destination Marketing Organizations (DMOs) are tasked with identifying top opportunities, managing budgets and defining priorities while implementing strategic visions for the future. In our role […]
The key word in the title of this post is “with”—your agency is your partner, and any relationship in life is based on mutual respect and trust, or at least the good ones. So here are some tips on working with a marketing agency: Communication Is Crucial In order to share the creative vision with […]
Understandably, you want sales. But sales conversion can take time when talking to new prospects. We can target and reach recipients that fit the profile we want, but they don’t necessarily know about you yet. Unfamiliar buyers need time to educate themselves about your products, destination and reputation before they can build trust in you. […]
If you’re in the early planning stages of opening a new hotel, you’re very likely mired in a trillion tiny—yet critical—details and complications. The inherent red tape in attaining permits. The like-clockwork construction delays. The time-consuming search for a staff that can fulfill your vision. So it would be no surprise if the whole “heads […]
Memorial Day is right around the corner, and with it, summer’s unofficial kickoff. For many of our hospitality clients, that’s when things really start heating up! There’s just something about those extended holiday weekends that provokes your guests to take a break, pack their bags and let the good times roll. So now is a […]
Who are the Millennials? There’s confusion around the exact age range, but no argument that this population segment is massive—it surpasses the Boomer generation, and is presumed by most to be well over 75 million in number. They are currently the 18 to 30-something year olds that every marketer seeks to appeal to, not only […]
In our industry, the holidays truly are the most wonderful time of the year—because for our clients, they’re an essential marketing opportunity. Their customers get in the spirit, too, by enjoying festive promotions, activities and events and the cheer their favorite peddlers spread in the form of seasonal savings. Of course, there are an unbelievable […]