The entertainment industry has long been leading the way in representation. It’s past time for other business segments to do the same. To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, […]
We masked up. We quarantined. We crooned “happy birthday” to our loved ones through computer screens. For two long years. During this time, we saw images of the coronavirus pandemic on the news, heard about it on podcasts, and even watched it weaved into our favorite TV shows. We were literally, surrounded by it. TV […]
When developing a new brand (or rebranding an existing one), we always advise our clients, “You can’t be all things to all people.” Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. You need to send the right promotion to the right targets at the right time — […]
For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel […]
Even as state and local governments begin easing stay at home orders and businesses start reopening under guidelines designed to protect public health, there is an important (and conflicted) stakeholder to consider: your customer. After months of practicing social distancing and other necessary behavioral and lifestyle changes for the greater good, there are two opposing […]
We would be hard-pressed to think of a situation that impacts the travel and hospitality industry as much as the novel coronavirus (COVID-19). As we all face these uncertain times—with news updates changing by the minute—it’s imperative to create a safe, calm environment for employees and customers. Here are some things to think about…right now. […]
According to the 2019 Global Meetings and Events Forecast, produced by American Express Global Business Travel, planners and hoteliers headed into the year with a positive POV of the market. It’s a continuation of about the last four years, when we’ve been seeing incremental growth where we witnessed a decline only a decade ago. In […]
We’re back again with the next edition of our trade show blog series, so you can make the most of your experience at the upcoming IMEX America trade show for the incentive travel, meetings and events industry (we’ll be there too!), or anywhere else you’re exhibiting. If you haven’t already, check out our über-useful blogs, […]
Lately here at Dana, we’ve had trade shows on the brain. Returning to Las Vegas very soon is our client IMEX America, the country’s biggest global incentive travel, meetings and events industry trade show. We’ve been quite busy cranking out the final pieces of their 2019 trade show marketing campaign. And, it seems like only […]
Having recently returned from IMEX in Frankfurt, and being just a few months away from IMEX America, the Dana team has been pretty focused on both editions of this global incentive travel, meetings and events industry trade show. Though on our ninth year with this client, each time we find ourselves deeply impressed by the […]