Hospitality

Destinations – Keep Holiday Travel Pain Points from Snowballing

Lynn Kaniper | Hospitality |

Ahhh, the holidays. Some relish the idea of decking the halls and fa, la, la, la, la-ing in the comfort of their own home. Others can’t wait to get away and escape the chilling temps and holiday hassles, board a plane and travel to a far-flung location that’s warm and exciting. Some place anywhere other than their primary residence. Which is a fabulous idea. But, let’s face it, holiday travel can come with its own set of woes. Here are a few ways destinations can unwrap those holiday travel pain points and prevent them from stocking up.

Traveling with a Purpose: Marketing Strategies Supporting Charitable Causes

Liz Smith | Marketing |

At the intersection of profit and purpose, you will find cause marketing. Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts. By partnering with local charitable organizations, your property and its guests can experience the joy of giving back one vacation or spa treatment at a time. In this way, the act of pampering oneself benefits the greater community. And this makes everyone feel great.

Cannabis Tourism: Igniting a Special Interest Segment

Colleen Miele | Marketing |

Although cannabis remains classified as a Schedule I substance at the federal level, more and more states are legalizing recreational marijuana for adult use. The list now stands at¬ 21 plus Washington D.C. – and counting. Since many of these states are still hammering out policy and licensing, we looked to the west to uncover travel trends from destinations who first blazed the legalization trail. We’re also touching on what’s happening in the tour operator and hospitality spaces to give you a fuller picture of cannabis tourism.