A Global Business Travel Association industry poll indicates a massive uptick in business trips for 2023, with 78% of travel managers and 85% of travel suppliers expecting higher or much higher numbers year-over-year. With slightly rusty skills likely to exacerbate these road warriors’ frustrations, we’ve unpacked three business traveler pain points — and eight solutions […]
These days, reviews are just a few keystrokes away, and an astounding 98 percent of consumers are reading them before giving their business to a company. Yelp, Facebook, Google, TripAdvisor and other websites are hotspots for online reviews and comments that can either dramatically increase or wreak havoc on your business, your brand and ultimately […]
Now, perhaps more than ever before, your visitors are steering clear of cookie-cutter trips. Rather than simply being tourists who tread the beaten path, they’re increasingly demanding to be travelers and to enjoy authentic, experiential opportunities to interact with their destinations and the locals. Even when on the move, wherever they roam, they seek ways […]
This past September, Marriott International announced its recommitment to climate stewardship, setting science-based emissions reduction targets with a long-term goal of reaching net-zero value chain greenhouse gas emissions by no later than 2050. While Marriott’s long list of initiatives is truly admirable and aspirational for many hospitality businesses, you don’t need to be the world’s […]
As traveler confidence expands and contracts, mirroring the volatile trajectory of the pandemic, the hospitality and tourism industries must make building traveler trust an ongoing priority. SiteMinder’s data-driven Five Stages of the Hotel Booking Reset captures this reality perfectly. Confronting Concerns Before answering how to build traveler trust, it is critical to identify what the […]
There’s a new travel trend: schoolcations. Spawned from the remote schooling that many students are partaking in this year, families are seeking out alternative spaces for working and learning. Properties are helping bridge the gap by creating packages dedicated to remote learning. From private tutors to educational nature tours, there are a range of options. […]
Hospitality has always been about face-to-face connections and brand touchpoints. But the recent health crisis has forced the industry to rethink how they interact with customers on-property. We’ve already looked at rethinking brand touchpoints as touchless points—and now we’re taking a deep dive into how technology can help brands transition to the new normal. Here […]
As state and local governments grapple with the complex struggle between protecting public health and rebooting their economies, hotel and resort operators also need to be preparing for the long, unmapped road ahead. Hospitality is, by definition, the welcoming of guests in a warm and generous manner—so properties have the monumental responsibility of making guests […]
Since 1983, when Holiday Inn and Marriott introduced theirs, both major chain and independent hotels alike have seen the value of implementing loyalty programs. Meant to entice guests to stay at a specific hotel or with a specific brand or group of properties repeatedly, they promise incentives—recognition, advantages and redeemable rewards—to return. Let’s face it, […]
Over the past several decades, hoteliers have turned their focus to the importance of sustainability in the hospitality industry as it relates to hotel development and operations, including the environmental, economic and social impact. Sustainability is one of the most important issues currently facing our world. The hospitality sector has historically had a dramatic environmental impact through […]