In the last few years we’ve seen opinions diminishing the importance of the website as a marketing channel. It’s not that marketers are negating the value of a brand’s website, [...]
Create It–Support It–Stick With It To have marketing messages resonate in the marketplace, a business should adopt a strong internal brand commitment to reinforce and follow-through with good [...]
As marketers, we want to measure everything. The growth of Google Analytics and other products has dramatically improved our ability to measure the value of traffic we’re driving to our websites. [...]
Typography is defined as the style, arrangement or appearance of printed letters. A rich history of font origin and development dates back to about 1439, when Johannes Gutenberg created moveable [...]