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Branding

To Brand PPC or Not to Brand PPC?

Lynn Kaniper | Branding | March 9, 2009May 12, 2017

One question we consistently hear from clients and colleagues in the travel industry is, “Should we run pay-per-click advertising on our own brand keywords?” And the question is usually followed with a statement like, “After all, we are in position #1 for our brand.” While there isn’t universal agreement on this topic, most search engine […]

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