When smarTours decided to refresh its message from bargain tour prices to a savvy tour choice, they turned to Dana for rebranding and website creative. Dana mapped out a new website that would wow travelers with the tour company’s amazing, once-in-a-lifetime trips while supporting the best of its down-to-earth and detail-oriented personality.
Dana capitalized on the tour company’s own name for its new identity and tagline: the smarter way to see the world. The updated branding, which also included logo, messaging and pillars, was applied to a custom-designed website that integrates efficiency, speed and e-commerce capabilities into a dynamic user experience. The fully optimized site captures the excitement of world travel while providing easy-to-navigate itineraries and smart planning and booking tools.