Sustainability has been shaping society for quite some time now, and we’re seeing examples of it incorporated into wellness and hospitality more and more each year. Millennials, the generation that travels most frequently, have made it clear that they are willing to pay more for items and services that carry a lighter carbon footprint, while approximately […]
People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. (Because if you’re not scrolling while simultaneously streaming your favorite TV show, […]
Transform your travel blog with 11 essential tips, from vibrant storytelling and relatable language to striking visuals and practical information. Balancing authenticity with a unique writing style, keep it short and snappy at 500-750 words, and remember, persistence pays off for a truly great blog. Connect with tourism marketing experts at Dana Communications for additional insights into maximizing your blog’s impact.
In 2024, travel trends are evolving with intriguing twists. From budget-friendly “Dupe Travel” inspired by TikTok beauty trends to the rise of “Dry-Tripping,” catering to Gen-Zers embracing alcohol-free lifestyles, the travel landscape is diversifying. Culinary exploration, set-jetting inspired by TV shows and movies, purposeful travel with personal meaning, and immersion experiences are on the rise, reflecting a shift towards more authentic and meaningful journeys.
TikTok isn’t just for dancing; it’s a game-changer for travel brands. Marketers leverage its charm with immersive content, defying age stereotypes. From captivating visuals to viral trends, TikTok’s video-centric nature fosters genuine engagement. Success demands agility, but the rewards are unparalleled. Thrive in the unexpected—TikTok is rewriting the rules for travel marketing.
Did you know that Coachella 2023 lured over half a million music fans into the California desert? And, earlier this year, SXSW drew nearly 350,000 participants to Lone Star’s capital city? The thought of all those room nights is a hotelier’s dream come true. But, even if your property isn’t located in Indio or Austin, […]
Are you ready to make your hotel or resort a welcoming environment for all guests, including those who identify as neurodivergent? With around 15-20 % of the population falling under this category (and some publications citing over 30%), it’s high time we make some adjustments to accommodate everyone’s unique needs.
Ahhh, the holidays. Some relish the idea of decking the halls and fa, la, la, la, la-ing in the comfort of their own home. Others can’t wait to get away and escape the chilling temps and holiday hassles, board a plane and travel to a far-flung location that’s warm and exciting. Some place anywhere other than their primary residence. Which is a fabulous idea. But, let’s face it, holiday travel can come with its own set of woes. Here are a few ways destinations can unwrap those holiday travel pain points and prevent them from stocking up.
Tourism is fascinating. Tourism is exhilarating. Tourism is also easily affected. By a lot of things ¬– from Mother Nature to politics. Those of us in the tourism industry know all too well that in the blink of an eye, a natural disaster can turn a beautiful top-selling destination into a disaster zone.
From nearly the first moment the world began emerging from COVID-driven lockdowns and travel bans, pundits began forecasting when the industry would return to pre-pandemic levels. Despite current global economic uncertainties and continued geopolitical instability throughout some regions of the globe, indicators are suggesting that the time for recovery is now.