In an age of AI-powered chatbots, TikTok trends and ever-evolving algorithms, email marketing might feel like a relic of the past. But don’t be fooled: email marketing is not only alive, it’s thriving. For hoteliers, resort owners and destinations, email marketing remains one of the most powerful and cost-effective tools to engage guests, boost bookings […]
The travel industry is a big fan of fans. And with good reason. Tour tourism, often called music tourism or concert tourism, has been around for a long time. Still, recently the number of concert and festival-goers following their favorite artists across the country (and the globe!) has been off the charts. Ignited by the […]
So, you have your heart set on visiting Paris but aren’t a big fan of crowds. Adore the thought of dining in Sicily, but the possibility of going over budget is leaving a bad taste in your mouth. No worries. Although it’s been said (and sang!) that you can’t always get what you want. We believe, thanks to dupe travel, you can. And, to all the destinations out there, guess what? You can get what you want too.
Go-ccasions are redefining travel in 2024 with spontaneous getaways celebrating life’s milestones. Discover how to attract travelers seeking unique, local experiences and social-worthy moments.
Attract today’s work-from-anywhere travelers with hybrid hospitality spaces that blend productivity and play. From co-working lounges and extended-stay perks to community events and wellness amenities, discover how your destination can become the ultimate hub for digital nomads seeking inspiration and connection.
**Stay Ahead of 2025 Travel Trends**
From regenerative tourism to tech-driven escapes, the 2025 travel landscape is brimming with possibilities. Discover who’s leading the way, from eco-conscious destinations to digital nomad havens, and learn actionable tips to deliver on these trends. Ready to captivate your audience and keep pace with their evolving needs? Dana Communications is here to help you stay one step ahead.
The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Daily, they’re on the phone with industry innovators and disruptors. When asked what has them most excited in the world of media right now, it’s really a blend of new tech and […]
Tourism trails are a powerful way to highlight a destination’s top attractions, but not every idea is trail-worthy. A successful trail needs a clear purpose, a common theme, and a sizable audience. It should also be easy to navigate, tech-friendly, and meet state standards. Consulting with an experienced marketing agency ensures your trail is not only engaging but also strategically designed to attract and retain visitors. Ready to create a trail that drives results? Reach out to Dana Communications for expert guidance.
Set-jetting, where travelers visit locations from their favorite movies and TV shows, is a growing trend. Destinations like Tunisia, Dyersville in Iowa, and Jackson in Georgia have successfully leveraged their filming locations to attract tourists. By tapping into the power of pop culture, these unlikely spots have become popular travel destinations, showcasing the strong influence of media on travel plans.
AI is transforming travel marketing by improving customer service through chatbots, enhancing real-time media monitoring, and enabling precise audience targeting. It streamlines influencer marketing and assists with content research, helping brands create more personalized and impactful campaigns. Partnering with AI-savvy experts ensures you stay ahead in this rapidly evolving landscape.