Dana Communications’ Web Development for Westminster Hotel Results in Global Recognition
Hopewell, NJ, January 31, 2012 – Westminster Hotel in Livingston, NJ, was recently honored with the Best Website award at the WORLDHOTELS 2012 Global Annual Conference held on January 13-16 at the Royal Garden Hotel in London. Designed and developed by Dana Communications, WestminsterHotel.net was one of only three sites acknowledged at the annual conference, out of a portfolio of over 500 world-class properties.
Dana designed the site to reflect the hotel’s newly re-imagined appearance and uniquely chic corporate identity, while incorporating enhanced ease of use, search engine optimization and improved booking systems. The agency developed a sitemap that restructured the existing information effectively, supplemented it with important new features and boosted exploration options with cross-promotional navigation and internal linking.
When designing the website, Dana wanted to expose Westminster Hotel for what it truly is: a distinctive luxury hotel that’s both inviting and inspired. Taking full advantage of a bright and brand-new photo library, Dana cast a spotlight on the hotel’s exceptional accommodations and public spaces, seductive Strip House Restaurant and amenities for work and play.
A rotating feature on the home page band gives an opportunity to underscore new and ongoing promotions throughout the hotel. Users also receive a sense of place and style with large revolving photos and instant entry to the photo gallery, email subscription system, new booking engine and reservations availability check. These features all provide immediate awareness and access that drive bookings immediately upon visiting the website.
Dana also incorporated more interactivity, including quick ways to connect with the hotel via Facebook, Twitter and TripAdvisor. For users planning a meeting or event, the website provides easy-to-complete, detailed online RFP forms that are sent directly to the sales team for follow-up. Spa and dining reservations can be completed with built-in Open Table and SpaBooker applications.
In order to help meet the goal of fostering a sense of community, Dana designed an extensive section featuring area attractions, a Community Calendar, an interactive map with directions and a list of business partners. Numerous PDF downloads of brochures, preferred vendor lists, capacity charts, floor plans and menus offer users up-to-the-minute details they need in a take-away format that is also a secondary marketing tool.
The Westminster Hotel website is a sophisticated and fun alternative to those of other hotel, restaurant, day spa and meeting and event venue websites in the marketplace. The focused effort on integrating the hotel—and the guest—into the surrounding community adds touches of personalization, comfort and belonging not found in other websites.
In praise of the work performed by Dana, Michael Polese, General Manager at Westminster Hotel, said, “Thank you for all your hard work to help us create a special site that has been well received by our clients, partners and peers from around the globe. It’s a great honor for us.”
A leading lifestyle marketing agency, Dana Communications offers interactive services that provide a seamless online identity to enhance awareness, communication and sales for its clients. Dana also specializes in creative brand strategy and both traditional and interactive advertising. The company celebrated 30 years in business in 2010 and maintains offices in New York City, Hopewell, New Jersey, North Carolina and Los Angeles, California. For additional information about Dana Communications, visit danacomm.wpengine.com or contact Bob Prewitt at bprewitt@danacommunications.com or 609.466.9187.
