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Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a [...]

Over the past several decades, hoteliers have turned their focus to the importance of sustainability in the hospitality industry as it relates to hotel development and operations, including the [...]

Understandably, you want sales. But sales conversion can take time when talking to new prospects. We can target and reach recipients that fit the profile we want, but they don’t necessarily [...]

Over the past 30 years, Dana has specialized in travel and tourism marketing, starting with conference centers, hotels and golf/spa resorts as primary clients. Our mission is to sell the [...]