Greet 2017 With These Top Hospitality Trends
Happy New Year! For the past couple of months at Dana, we’ve been reflecting on 2016 and the successes and changes it affected in the hotel industry. To be sure, it was an unpredictable phase in [...]
Marketing to Millennials
Who are the Millennials? There’s confusion around the exact age range, but no argument that this population segment is massive—it surpasses the Boomer generation, and is presumed by most to be [...]
Cardinal Rules for Brand Perception Surveys
Recently, in her post Breaking Down Brand Barriers, Tracy shared Dana’s principal philosophy. It bears repeating: “…like a real person, a brand builds relationships based on its characteristics [...]