Happy New Year! For the past couple of months at Dana, we’ve been reflecting on 2016 and the successes and changes it affected in the hotel industry. To be sure, it was an unpredictable phase in many ways, but we can’t say it wasn’t interesting. Now it’s time. Let’s switch out that calendar. Turn the […]
Who are the Millennials? There’s confusion around the exact age range, but no argument that this population segment is massive—it surpasses the Boomer generation, and is presumed by most to be well over 75 million in number. They are currently the 18 to 30-something year olds that every marketer seeks to appeal to, not only […]
Recently, in her post Breaking Down Brand Barriers, Tracy shared Dana’s principal philosophy. It bears repeating: “…like a real person, a brand builds relationships based on its characteristics and reputation…(it’s) a collection of perceptions and beliefs that live in the hearts and minds of your customers.” That got me thinking. When planning marketing strategies, it’s […]