Google has recently announced an end to its trial implementation of Google Tags, an advertising service that allowed businesses to show little yellow “tags” next to their listings on Google.com and Google Maps in order to call out and highlight their offerings. The announcement came on the heels of Google’s launch of Boost, a local […]
I recently attended a few events for Social Media Week, a global, multi-city social media extravaganza. It was great to become part of the conversation, in real time, on topics that are affecting advertising and branding agencies. Media outlets are rapidly changing. Therefore, clients—and, more importantly, their consumers—are asking questions. One panel discussed the purchase […]
First Google and Yahoo. Then Facebook. LinkedIn. Blogging. YouTube. Twitter. Wikipedia. Foursquare. Now what? Well…meet Quora, an online tool meant to serve as a continually improving collection of questions and answers—all created, edited and organized by everyone who uses it. Is this just another phase in the evolutionizing of social media? Or can you, as […]
The Hospitality Sales & Marketing Association International (HSMAI) presented Dana Communications with the Platinum Adrian Award at a black-tie gala held at the New York Marriott Marquis on January 31. In its 54th year, the Adrian Awards showcases industry achievers and ROI-producing materials. The Platinum Award commemorates one of the highest achievements of this prestigious […]
Travel-related flash sales seem to be spreading like wildfire across the Internet. By offering steep discounts during limited-duration sales, they motivate consumers to book quickly to take advantage of great deals. Here’s a sampling of what’s new: Sniqueaway™ was recently launched as part of Smarter Travel Media, a TripAdvisor Media Group company. This members-only site […]
IMEX Group has appointed New York based direct marketing agency Dana Communications to work on the launch of its inaugural IMEX America exhibition. The new trade show for the international meetings, incentive travel and events industry will take place October 11 – 13, 2011, at the Venetian Palazzo, Las Vegas. Dana’s appointment follows a three-way […]
In the last two years, as the financial crisis escalated and our economy struggled, clients focused like a laser on their return on investment (ROI). This makes complete sense, as marketing budgets have come under increasing pressure and scrutiny, resulting in the need to measure and evaluate the effect of every marketing dollar spent. And […]
While the number of golfers remains flat and corporate golf outings have sharply declined in the U.S., Dana Communications is experiencing an upswing in golf business. The hospitality and travel lifestyle marketing agency’s roster of golf clients has grown to include Fiddler’s Elbow Country Club, Kiawah Island Golf Resort, Kiawah Island Real Estate, Makena Beach […]
Dana Communications has been selected to brand and market two Latin American endeavors: Royal Isabela, a private residential golf community in Puerto Rico, and The Golf Connection International, an Argentina-based guide for exclusive travel and golf instructional experiences. The addition of these clients to the Dana portfolio extends the hospitality and travel lifestyle marketing agency’s […]
In today’s frenzy to gain business, keep costs low and make owners happy, have you lost who you are? These days, everyone is heavily concerned with driving ROI and maximizing the bottom line. We’re all looking for more cost-effective ways to spend our dollars. But in doing so, have you lost your brand? Do you […]