We hear it all the time: Google is constantly changing the algorithm—you must continually adjust strategies and tactics to keep up. Often this strategic advice is coming from an SEO professional. Nonetheless, we don’t buy it. It’s an accepted fact that the first part of the statement is true. Google regularly makes minor changes to […]
Can loyal Facebook users be tempted to expand their social engagement to include Google+? Maybe, maybe not, but don’t discount Google+…yet. It has some interesting advantages, the first of which is Google itself. Our advice is to keep watching, especially to see how Google+ will handle business pages. 1. The Advantage of Google Google owns […]
Hopewell, New Jersey. The Travel Weekly Magellan Awards honor the best in travel and salute the outstanding travel professionals behind it all. Dana Communications proudly received four awards for 2011, including two Gold and two Silver Magellan Awards: A Gold Magellan Award in the Travel Agent/Agency Category for “Wrap Yourself in Westin.” This Advertising/Marketing Campaign […]
With the meetings industry on the rebound, it’s a good time to make your pitch for a bigger meetings budget. Once your budget gets the go-ahead, use Dana’s red-hot meeting trends as a starting point for spending it wisely. Green Is Not Just a Buzzword. Environmentally conscious meeting management is gaining importance, and clients will […]
Wondering which social media marketing channel was rated most important in a recent BtoB magazine survey*? If you guessed LinkedIn, good for you. It beat out Facebook 27% to 20% among 577 respondents. So how can your company take advantage of LinkedIn’s social strengths? We uncovered five red-hot uses (besides recruitment). Use LinkedIn to support […]
Austin, TX-Flat panel displays, bacteria-resistant remote controls and guestroom automation were all the rage at this year’s HITEC show in Austin, Texas. This makes me happy, as I think we are finally reaching the point where technology is beginning to make things easier versus more complex (for both guests and operators). I recall a stay […]
IMEX Frankfurt is a great tradeshow for the international meetings industry. A key element is that the show hosts meeting buyers (brings them in for free) and real business is done. Last year (2010), over $2.1 billion worth of meetings were booked. This year, the number will be even higher. The show has terrific energy […]
Rose Hall Developments Ltd. has contracted Dana Communications to redesign the websites marketing its real estate offerings, golf and special events business in Montego Bay, Jamaica. Founded by the late John Rollins of Wilmington, Delaware, Rose Hall is being developed by the Rollins family as one of the Caribbean’s finest resort communities. Rose Hall’s real […]
Emerge selected Dana Communications to rebrand and market its expanding collection of New York City space solutions. Dana is currently rolling out the company’s new brand identity, starting with an updated name, Emerge212 Boutique Space, and new website at www.emerge212.com. Emerge212 Boutique Space offers fully furnished, fully wired Boutique Office Space at two Midtown locations […]
For our clients, search engine marketing continues to be one of the most reliable, affordable sources of site traffic—with the potential to produce quality visits from new visitors. But the strategy behind it can be complex. One question that seems to be asked of our search pros regularly is, “Should I be bidding on my […]