Historically speaking, emails sent on Memorial Day tend to achieve higher performance metrics than those sent on other major US holidays, including Christmas and Valentine’s Day. From transaction rates to open and click metrics, there’s definitely a sense of urgency that Memorial Day email marketing campaigns generate, which we, as marketers, can capitalize on. One […]
In our industry, the holidays truly are the most wonderful time of the year—because for our clients, they’re an essential marketing opportunity. Their customers get in the spirit, too, by enjoying festive promotions, activities and events and the cheer their favorite peddlers spread in the form of seasonal savings. Of course, there are an unbelievable […]
At Dana Communications, we follow the meetings industry closely, as many of our clients rely on meetings business to generate revenue and enhance their bottom line. In partnering with resorts, hotels and conference centers, it is important for us to know what is happening in the marketplace, so we can create marketing communications activities that […]
On August 13 and 14 of this year, Google hosted its second annual Google Engage Summit at the company’s headquarters on the Mountain View campus in Silicon Valley. Attendance was fully sponsored by Google, and 100 “All-Star” agencies were selected from 14,000 companies worldwide to participate in the conference. Dana Communications was among those selected. […]
We all know the old “load and blast” theory of email marketing. Just design an email, code it up, pick a random email program and send it. This approach is great if you’re looking to put “email marketing” on your company letterhead, but not so good if you’re seriously trying to reach opted-in customers. Let’s […]
I’m often asked about blogging for SEO. Mostly, “Should we do it?” The answer: it depends. Blogs have a real SEO upside. They are a simple, cost-effective way to create a consistent stream of new content that keeps a website on Google’s radar. Google strives to index new content quickly, and when a site is “known” for […]
Even though coding for email marketing is, in many ways, easier than that of a website, mistakes are very common. From using functionality that doesn’t render well on certain mobile devices to developing code that email clients just won’t understand, email development has its fair share of frustration. Fortunately, HTML email issues are easy to […]
Let’s face it, the cost of acquiring new customers is rising, and the budgets allocated to doing so are diminishing. In a buttoned-up market where consumers are becoming discerning frugalists, attracting new business is no small task. In fact, simply keeping your existing business has become an increasingly tall order. But as the price tag […]
HOPEWELL, New Jersey – March 28, 2013 — How do you add a certain je ne sais quoi to a Philadelphia-area destination? That’s what Chester County Conference and Visitors Bureau was seeking when the organization hired Dana Communications to rebrand Chester County’s Brandywine Valley. “The Brandywine Valley has such an elusive quality. We wanted to […]
Last week’s Red Hot Topic talked about the growing trend in agritourism. I’d like to follow up with a second helping on the subject: agritourism in the Garden State. As the agency for Greener New Jersey Productions and New Jersey Travel & Tourism, Dana is really digging into the agritourism movement. And it starts in […]