A brand is more than a logo, a symbol or a tagline. Every great brand—whether a product or a service—is a living entity with a collection of perceptions and beliefs that reside in the hearts and minds of its customers. Like a person, a brand builds relationships based on its characteristics and reputation. Defining the […]
Consumer expectations are constantly evolving as they encounter newer and more novel technology services in their day-to-day life. For example, hotel guests now expect there to be free Wi-Fi in their room, rather than it being an added-on service. In particular, mobile devices have become an indispensable part of an individual’s life. From shopping to […]
When it comes to hospitality email marketing, we often treat email with a “one size fits all” approach. Come up with a snazzy message and offer, throw some links in there, and blast it out to the entire database in the hope that someone will click on it. That’s great if you’re into the load […]
In the last few years we’ve seen opinions diminishing the importance of the website as a marketing channel. It’s not that marketers are negating the value of a brand’s website, but many are putting it on a more even footing with all the other digital platforms used to get your message out: Facebook, Twitter, Instagram, […]
Create It–Support It–Stick With It To have marketing messages resonate in the marketplace, a business should adopt a strong internal brand commitment to reinforce and follow-through with good branding practices. In this post, I am going to discuss three things that are important to brand enhancement: Create brand pillars: Find three, four or five things […]
States, counties and regions are tasked with not only attracting tourists, but also communicating their array of advantages and benefits for businesses and industries. Usually, an Economic Development Department is charged with growing jobs and tax revenues by promoting its region as an ideal business destination. With this in mind, it is important to advertise […]
$1.51 trillion in total sales. That’s how much money international travelers brought in to our country in 2013 (versus $1.46 trillion in 2012), according to the International Trade Administration’s Office of Travel and Tourism Industries (OTTI). If you’d like to take advantage of this increase in international travel, you first need to understand who’s coming, […]
A new crop of logo design trends is popping up in 2014. Vintage hand types, action lines, hexagons and letter stacks are replacing yesteryear’s gradients, holding circles and ellipses. By definition, a trend favors what’s currently popular but also recognizes that a change in direction is just a matter of time. So what’s a designer […]
Need to Meet Changing Customer Needs Customer expectations are constantly evolving as they encounter newer and more novel services in their day-to-day life. The hotel industry has not yet fully embraced some of the newer services and technologies, such as mobile devices. Over a period of time, customers would take for granted certain minimum standards […]
We live in a world teeming with constant messages at every turn. Today’s digital space is now so crowded that many consumers feel overwhelmed, and they’re tired of one-size-fits-all messaging that simply repeats what’s already out there. What’s a problem for consumers is an opportunity for your brand. Create a content marketing strategy, and you’ll […]