It’s always exhilarating to go to an industry conference, isn’t it? For me, attending the Skift Global Forum last week was a refreshing way to connect with other hotel and travel leaders who share my same passions. It goes far beyond keeping up with the latest news, trends and forecasts. Hearing from and interacting with other […]
Technology is taking the word “smart” to a whole new level. This is especially true for hotels—which is a good thing for both guests and hoteliers. The days of plastic room keys and having to ring the front desk for every little thing are fading. So let’s delve into some of the top hotel technology […]
One Gold, Three Silvers and Three Bronzes for Winning Entries The Hospitality Sales & Marketing Association International (HSMAI) presented Dana Communications with seven Adrian Awards at the gala held at the New York Marriott Marquis on Tuesday, February 16. Founded in 1957, the Adrian Awards has become the world’s largest and most renowned advertising, public […]
In recent years, the Internet has increasingly become the go-to source for house hunters—in 2014, 53% of potential buyers started the process by searching online, according to “The Digital House Hunt”. Once they do the groundwork online, they take the step of contacting an agent. SEO Basics The most important rules for optimizing a real […]
Search engine optimization (SEO) is all about helping potential customers find your business by creating brand awareness, while driving site traffic and sales. This is especially true for the restaurant industry. Following are some basic SEO tips for restaurants that can help you get the most out of your website. Understand How Diners Search People […]
Is your branding spot-on or off target? Companies can spend lots of time and money building their brand, however even the most popular businesses can make missteps. The best branding is a continual ongoing effort—make a plan, stick with it and evaluate what you are doing and whether it’s best for your brand. Don’t fall for these […]
At Dana Communications, we are fortunate to work with some of the finest chefs (and bartenders) on the planet. Certainly, when we visit the resorts that we represent, we eat and drink well. In fact, we eat and drink very well. The editors of Food & Wine magazine would be jealous if they knew about […]
Hotel and resort clients often ask us if their website should include a blog. As you might suspect, our answer is “it depends.” The downside is pretty easy to lay out. Like any marketing initiative, blogging requires an investment of time and money. On the upside, blogging gives you another kind of social media presence […]
“We want our guests to gain five pounds when they spend a week with us at a meeting.” In 2004, a general manager of a popular resort said this to me as I was touring his property. We were standing in front of the luncheon buffet, which was so loaded with high-calorie goodies that it […]
Web developers and SEOs often lament the idea that Google is “only in it for the money.” While this is certainly true of most companies, it doesn’t change the fact that many of the changes pushed by Google are good—good for business, good for search results and good for Internet users. Most of all, these […]