Since the arrival of COVID-19, a lot has changed. The way we work. The way we communicate. The way we live. And yes, the way we eat—especially at corporate gatherings, meetings and functions which are just now, in 2022, starting to resume to somewhat normal pre-pandemic standards. And while the end-result remains the same—providing meeting-goers […]
These days, reviews are just a few keystrokes away, and an astounding 98 percent of consumers are reading them before giving their business to a company. Yelp, Facebook, Google, TripAdvisor and other websites are hotspots for online reviews and comments that can either dramatically increase or wreak havoc on your business, your brand and ultimately […]
Last week, the Dana team traveled to Las Vegas for IMEX America, the annual MICE industry trade show—back in person this year after going virtual in 2020. It was great to be on the show floor, soaking up everything this best-in-class event offers. After being hosted at Sands Expo for 8 years, IMEX moved down […]
For Immediate Release SITE Names SoolNua and Dana Communications to Lead its Global Marketing Pádraic Gilligan named Chief Marketing Officer (Chicago, Illinois 25 January) Society for Incentive Travel Excellence (SITE) has teamed up with SoolNua Marketing and Dana Communications, two of the world’s leading communications agencies in the MICE sector, to lead its marketing on […]
The ebb and flow of the travel, hospitality and lifestyle industry can be tricky to navigate, being especially susceptible to a number of fickle factors that change, even on a moment-by-moment basis. That’s why establishing a rock-solid set of aspirational traits and carrying them through, constantly, in the real world remains essential in creating a […]
Several of us recently returned from our seventh annual trip to see Dana’s client, IMEX America. There, we reunited with their Brighton, England-based team and once again immersed ourselves in this global phenomenon. For the past 14 years, IMEX has been a successful meetings, events and incentive travel trade show in Frankfurt, Germany. In 2011, […]
Specializing in hotel, resort, travel and lifestyle marketing, as we do, we’ve been hearing a lot about the “customer experience” lately. Which is not to be confused with “customer service.” So, how do we describe customer experience? And what is the difference between customer service and customer experience? Let’s crack the distinction. Whichever meaning we’re […]
While some might claim that all travel could be called experiential, you’ll know the difference when you live it. Prefer the road not taken to the beaten path? Go for local gastronomy over the same old, global-chain grub? An adventurer, rather than (the horror!) a “tourist?” You just discovered experiential travel. Experiential travel, also known […]
As the shock, joy or horror—take your pick—of the election begins to fade, and America settles (or struggles) into its new “normal,” there’s one thing on which we can all agree. These days, the denizens of these glorious states don’t seem so very united. Not in spirit, anyway. But there is good news for everyone, […]
From app-driven hotel room keys and property way-finding systems, to booking tee times and room service from a tablet, hotel technology is becoming more sophisticated. This is enabling hotel guests to experience higher levels of customization and personalization during their stay—helping them feel more in touch and in control with the services of the hotel […]