In a world of user reviews, blogging and posting, word-of-mouth is a powerful form of advertising…if managed effectively. As hospitality marketing specialists, Dana knows how to protect brands and reputations on social media websites and blogs. We also know that how you respond to criticism posted about your destination can be more important to your […]
Are marketing budget cuts here to stay? With the 2010 budgeting season coming closer to an end, many marketers are facing yet another round of budget cuts after widespread marketing budget reductions over the last two years. Many marketers hope to retain current budget levels into 2010. Yet, in spite of these substantial reductions, companies […]
Throughout our 30 years in business, Dana has had many clients and, therefore, many relationships. We thought it might be fun to take a look at the successful (and unsuccessful) relationships we’ve forged over the years and identify the common threads. In doing so, we’ve compiled a useful—though not exhaustive—list of ways to start […]
Makena Beach & Golf Resort in Hawaii has selected Dana Communications as its agency of record for branding and marketing its leisure, golf and events business. The Resort, which recently became part of the Benchmark Hospitality International portfolio, is a sister property of the famed Turtle Bay Resort on neighboring Oahu, Hawaii. Makena Beach & […]
The National Conference Center (NCC) has selected Dana Communications to market its meetings and events business. As one of the nation’s largest conference destinations, NCC convenes events for corporations, associations and government agencies. It also hosts social and corporate events at West Belmont Place, an elegant special events venue adjacent to the Center. Located on […]
Columbia University selected Dana Communications to create a campaign for Faculty House, a historic meetings and events facility located on the Ivy League school’s New York City campus. Currently undergoing its first full-scale restoration since its construction in 1923, Faculty House is a social and intellectual hub for the Columbia community and a meetings and […]
One question we consistently hear from clients and colleagues in the travel industry is, “Should we run pay-per-click advertising on our own brand keywords?” And the question is usually followed with a statement like, “After all, we are in position #1 for our brand.” While there isn’t universal agreement on this topic, most search engine […]
What makes a successful email marketing plan? Here are some quick tips to consider when launching yours: Ask for permission. Sending to people who want to hear from you is the best way to remain legally compliant, maintain a solid reputation and generate great results. And with consumers becoming more finicky about what they read—and […]
The Hospitality Sales & Marketing Association International (HSMAI) has recognized Dana Communications for several winning entries in the 2008 Annual Adrian Awards competition. Now in its 52nd year, this competition is the largest and most prestigious travel event of its kind. Entries are judged by teams of experts from all sectors of the industry, including […]