Lynn Kaniper, Author at Dana Communications

12 Travel Trends Making Moves in 2024

Lynn Kaniper | Trends | January 9, 2024

In 2024, travel trends are evolving with intriguing twists. From budget-friendly “Dupe Travel” inspired by TikTok beauty trends to the rise of “Dry-Tripping,” catering to Gen-Zers embracing alcohol-free lifestyles, the travel landscape is diversifying. Culinary exploration, set-jetting inspired by TV shows and movies, purposeful travel with personal meaning, and immersion experiences are on the rise, reflecting a shift towards more authentic and meaningful journeys.

Destinations – Keep Holiday Travel Pain Points from Snowballing

Lynn Kaniper | Hospitality | November 7, 2023

Ahhh, the holidays. Some relish the idea of decking the halls and fa, la, la, la, la-ing in the comfort of their own home. Others can’t wait to get away and escape the chilling temps and holiday hassles, board a plane and travel to a far-flung location that’s warm and exciting. Some place anywhere other than their primary residence. Which is a fabulous idea. But, let’s face it, holiday travel can come with its own set of woes. Here are a few ways destinations can unwrap those holiday travel pain points and prevent them from stocking up.

Bouncing Back: Tourism After a Natural Disaster

Lynn Kaniper | Marketing | October 17, 2023

Tourism is fascinating. Tourism is exhilarating. Tourism is also easily affected. By a lot of things ¬– from Mother Nature to politics. Those of us in the tourism industry know all too well that in the blink of an eye, a natural disaster can turn a beautiful top-selling destination into a disaster zone.

Why Augmented Ads Really Click with Today’s Travelers

Lynn Kaniper | Marketing | August 22, 2023

Augmented ads use a digital technology known as augmented reality (AR) which changes a person’s perception of their surroundings when viewed through a device like a smartphone or tablet. Think of augmented reality as the cousin of virtual reality, however, the latter replaces one’s actual environment, whereas AR merely enhances it.

Send Multi-Gen Vacation Pain Points Packing

Lynn Kaniper | Tourism | July 11, 2023

One of today’s hottest travel trends is a family affair. Literally, multi-generational travel is blipping strong on the radar, with bookings approaching pre-pandemic levels. And the trend shows no signs of slowing down any time soon. It’s not uncommon to see two, three, or even four generations of extended family members packing their bags and […]

Say “I Do” to These 5 Destination Wedding Guest Pain Point Remedies

Lynn Kaniper | Hospitality | May 16, 2023

Destination weddings are making a grand entrance in 2023 in fascinating locales, from European castles to sands in the Caribbean. We’re unveiling five remedies to make sure wedding guest pain points don’t show up unannounced and try to steal the show.

Accessible Tourism – Truths, Tips & Trends

Lynn Kaniper | | April 4, 2023

Who benefits from accessible tourism? Everyone does. More people get the opportunity to enjoy travel destinations they may not have been able to visit with ease (or at all) before. The tourism industry welcomes more visitors. New jobs become available in the travel sector. In fact, it’s quite likely that you or someone you know […]

The Power of TikTok Marketing

Lynn Kaniper | Social Media | February 6, 2023

Can you name the top five influencers in the nation today? Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. users of TikTok, you will too. TikTok is one of the fastest-growing social apps to hit the planet. And it’s grown way […]

Unpack 8 Top Travel Trends of 2023

Lynn Kaniper | Trends | January 25, 2023

After two years of being at home and the revenge travel surge of 2022, the world has welcomed a more, shall we say, logical approach to vacationing. People are traveling again. Really traveling. To exotic places. Far-flung locales. Urban oases. We’re talking cross-this-off-your-bucket-list type outings. But they are doing it wisely. The travel trends of […]

Euphoric Advertising in a (Somewhat) Post-Pandemic Society

Lynn Kaniper | Trends | December 5, 2022

We masked up. We quarantined. We crooned “happy birthday” to our loved ones through computer screens. For two long years. During this time, we saw images of the coronavirus pandemic on the news, heard about it on podcasts, and even watched it weaved into our favorite TV shows. We were literally, surrounded by it. TV […]