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Ready to really maximize your budget—and cover the most territory with it? Co-op marketing programs yield remarkable bang for your buck. Co-op marketing provides a method for advertisers to reach [...]

Crafting an effective destination marketing strategy is a high-stakes, complex task. Tourism drives many destination economies, providing jobs and revenue. The marketplace is hyper-competitive [...]

As marketers, we want to measure everything. The growth of Google Analytics and other products has dramatically improved our ability to measure the value of traffic we’re driving to our websites. [...]

Native ads are really nothing new. For years, advertorial pieces written by clients and public relations professionals have been placed in print media for consumer consumption. But it is only [...]