DANA DEFINED.

Over 45 years ago, an upstart New Jersey agency vowed to reimagine boring old branding and marketing communications—and we haven’t stopped breaking new ground since. That’s why world-class brands turn to us for experienced and experiential lifestyle marketing that has made us an authority in the industry. Led by a roster of in-the-know directors boasting over 120 years’ worth of success stories, the Dana team has your back—around the globe and around the clock.

Brand Pillars.

Whether we’re handcrafting a cutting-edge digital solution or doing our own take on “traditional” marketing, our Brand Pillars define who we are and how we do what we do.

Content Creators
Our team has been creating content before content was even a thing.
Industry Innovators
Only those who adapt survive—it’s a law of nature (and marketing too!).
Big-Picture Branders
A brand isn’t just a logo and tagline. It’s who you are to the world.
ROI Masterminds
Brilliant people + bright ideas = solutions that get results.
Power Partners
Our 360° perspective and connections will take you straight to the top.

Leadership

Lynn Kaniper

Directors

Thos Paine
Karen Paton
Sandy Welsh
Tracy Stottler
“You hire experts for a reason—because they know exactly what they’re doing. But it’s important that, as a client, we understand what those experts are doing on our behalf. With Dana, there’s 100% transparency. They continually generate impressive results and they pull back the curtain to show us what they’re doing to achieve those results.”
Rich Keurajian, former VP Sales & Marketing
Kingsmill Resort
“It was Dana who so effectively engaged me and my staff. Their GPS branding process, innovative presentation and highly talented team made them the clear choice to move our Bureau forward. The initial results have exceeded our very high expectations.”
Blair Mahoney, Executive Director (Retired)
Chester County Conference and Visitors Bureau
“Dana Communications’ flexibility, creativity and industry expertise made them a valuable partner over the years. Dana delivers innovative approaches and strongly negotiates opportunities, which expand reach and effectively utilize marketing funds.”
Chris Austin, former Senior Hospitality Global Sales & Marketing Leader
Starwood Hotels & Resorts
“Any time Dana is working with a client, I know the creative is going to be first-rate.”
John Jaxheimer, Publisher
Agenda USA
“Service, service, service. Dana is my partner, and that translates into service that exceeds expectations.”
Suzanne McIntosh, President
McIntosh Human Capital Management
“The essence of Dana Communications’ reputation for doing quality work is its insistence on and dedication to planning—both in message development and in the communications process.”
Sam Haigh, President and CEO
LaKota Hotels & Resorts
“Dana’s industry knowledge and approach helped pull forward the positive attributes of the property and position it appropriately in the marketplace and bring it to life.”
Nancy Lindemer, Regional Director of Sales and Marketing
Babson Executive Conference Center
“I worked with Dana for over 12 years—they are a partner who always exceeds expectations and the best agency that I ever worked with. Kiawah Island Golf Resort has a very well-defined identity in the hospitality market, and Dana’s campaign renewal keeps the brand invigorated.”
Tom Bewley, Director of Sales and Marketing (Retired)
Kiawah Island Golf Resort
“I just had the worst time trying to get one of my agencies to organize themselves because they are making a mess for a client, and I thought to myself…why can’t everyone just be like Dana? I appreciate how easy they make my job!”
Jennifer Pichaco, Director of Media and Engagement
Worth International Media
“We had no hesitation in appointing DANA, they’ve made us make a mark, and then some, in our key market. Plus, they develop and innovate new ideas, designs, products, and campaigns that delight me and effectively keep the brand profile high. So good are they that they are an extension of my team—close colleagues achieving what’s needed.”
Oliver Hone, former Marketing Director
IMEX Group
“Dana was selected for their unsurpassed experience in branding and hospitality marketing in Florida and around the world.”
Allen Goodman, former Director of Sales and Marketing
Hammock Beach Resort
“Dana listens better than any agency I have ever worked with. They respect the fact that we know our business.”
Jack Kealey, President
Kealey Consulting Group
“As our marketing partner for nine years, Dana was the school’s invaluable force for awareness, retention and recruitment. Saint Ann School is stronger than ever, enrollment continues to be on the rise, and we are positioned for growth for years to come.”
John McKenna, Principal
Saint Ann School
“I have no words. I am so impressed, and you guys GET IT. Your ability to take words, challenges, concepts and create an incredible visual story is simply amazing.”
Carol Smith, Director of Sales & Marketing
Lansdowne Resort
“The team at Dana is professional, creative and incredibly easy to work with from a client perspective. And as a trade focused partner, they understand the needs of the trade community and the nuances that make a campaign successful in the b-to-b world. In partnership with them, as a client you have the confidence that your messages will be on point, successful and truly resonate and deliver ROI.”
Mary Pat Sullivan, Executive VP of Marketing and Partnerships
Northstar Travel Group
“With Dana it’s always a job well done—they make it easy and always deliver.”
Christy Calabrese, Senior Manager, Travel Industry & Partnerships
Hawaii Visitors & Convention Bureau
“Dana’s responsiveness and attention to detail are second-to-none. I’m also very pleased with the high quality of work they deliver at such an incredible value.”
Elizabeth Grimes, former VP of Marketing & Public Relations
Kingsmill Resort
“As our partner, Dana completely understands our company-wide ‘One ARAMARK’ philosophy. They have taken this philosophy and translated it into our Lodging division brand positioning, helping us to claim being not only the largest in the conference center industry, but also the most dedicated…”
Mike Fahner, VP of Marketing
Aramark Harrison Lodging