Infographics grow more popular by the minute, and yet, many people still don’t know precisely what they are or what they can accomplish. So what can creating custom infographics do for your brand? Plenty!
It might be unconventional, but this advertising trend is one of the most cost-effective link-building strategies you can use. Reach current and future customers, and help your website achieve brand recognition and soar with high search results rankings. Let’s explore some of the top reasons why you might want to design a custom infographic.
More mileage for your money.
For a relatively nominal cost, you’ll boost your traffic, generate brand awareness (and interest) and stack up backlinks like nobody’s business. Plus, infographics can be used on your website and in your social media networks, press releases, sales presentations and beyond.
Audiences are drawn to them.
(Get it?) Your customers are no exception. Infographics distill convoluted concepts and lots of stats and details down to minimal reading. For the visually stimulated, the illustrated nature of infographics makes them more appealing and quicker to understand.
Make ‘em laugh. Or gasp. And learn. At the very least, you’ll capture your audience’s attention and, if successful, entertain them enough to further their interaction with your brand. Stand back, and watch it go viral. Speaking of which, they are…
Highly shareable. Infinitely linkable.
Attractive visuals tend to be reviewed and shared more often via social media portals, such as Facebook, Twitter and Pinterest. And shareable visuals—in this case, the eye-catchingly engaging infographic—exemplify quality link bait content. If you create a custom infographic for something relevant, the link building comes easy, and it commands respect. With proper SEO techniques in place, search engines like Google recognize your website as trustworthy and rank you higher in searches.
Put it in pictures.
What better way to illustrate infographics than with an infographic about infographics? This infographic by Infographic Labs explains the essentials:
Easier than you think.
Effective custom infographic design is a snap, when you enlist the aid of the talented Dana Communications team. Sketch out a clever scheme now by contacting Lynn Kaniper at lkaniper@danacommunications.com.
