February 2023 | Dana Communications

Set the Stage: Why Life Stage Marketing is a Must

Colleen Miele | Generational Marketing | February 20, 2023

When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. Case in point? Let’s look at two Gen Zs. One is a 13-year-old girl making an inspo board for her blowout bat mitzvah. The other is a 25-year-old woman planning the wedding of her […]

The Power of TikTok Marketing

Lynn Kaniper | Social Media | February 6, 2023

Can you name the top five influencers in the nation today? Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. users of TikTok, you will too. TikTok is one of the fastest-growing social apps to hit the planet. And it’s grown way […]