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As a reader of our blog, you know we can’t say enough about flexing a powerful brand. (Check out this post just for boutique hotels.) But your branding effort has to go deeper than just high [...]

These days, reviews are just a few keystrokes away, and an astounding 98 percent of consumers are reading them before giving their business to a company. Yelp, Facebook, Google, TripAdvisor and [...]