Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. But first, what is user-generated content? According to CrowdRiff, it’s “any content that is voluntarily created and shared by individuals, fans or consumers of a brand who are not associated […]
When the global pandemic that started unfolding in 2020 shifted all of our lives dramatically, it fueled a wellness crisis—physical, mental and spiritual—in addition to putting the brakes on travel and resulting tourism revenue. But within these challenges hid a valuable opportunity to realign our priorities and make the mind-body-and-soul wellness, and that of guests […]
If you’re only going to read a single trends blog this month, make sure it’s this one. Because we’re not just listing our educated prognostications—we’re deconstructing the five 2022 travel trends resorts and destinations should act on right now… Responsible Roaming More than ever before, today’s travelers are conscious about their impact on a destination […]