Generational Marketing

You’ve probably heard of “glamping,” but what about travel’s latest trend, “gramping”? Unlike glamorous camping, gramping doesn’t have to involve the outdoors (though it could!). Also known as skip-gen, gramping is more akin to multigenerational travel. The difference: Instead of three or more generations traveling together, it’s just two—grandparents and their grandchildren. Skip-gen travelers are […]