Infographics are workhorses decked out in colorful racing silks. Adaptable to a variety of industries and topics, they harness information and turn it into content that’s quick to understand, engaging and memorable. If you’re thinking about using infographics in marketing, ask yourself: what kind of data do I have to share? Can it be visualized […]
Incredibly persuasive and valuable, personal recommendations maintain a powerful role in marketing. Customers are still more inclined to buy in to supporting endorsements from someone they admire than they are to paid advertising alone. Back in the day, we’d merely call it “word-of-mouth.” We can even now, but with the times a-changin’ as they tend […]
Happy New Year! For the past couple of months at Dana, we’ve been reflecting on 2016 and the successes and changes it affected in the hotel industry. To be sure, it was an unpredictable phase in many ways, but we can’t say it wasn’t interesting. Now it’s time. Let’s switch out that calendar. Turn the […]