“We want our guests to gain five pounds when they spend a week with us at a meeting.” In 2004, a general manager of a popular resort said this to me as I was touring his property. We were [...]
Web developers and SEOs often lament the idea that Google is “only in it for the money.” While this is certainly true of most companies, it doesn’t change the fact that many of [...]
A brand is more than a logo, a symbol or a tagline. Every great brand—whether a product or a service—is a living entity with a collection of perceptions and beliefs that reside in the hearts and [...]