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Crafting Responses to Online Reviews

Ashley Kovacs | | February 19, 2015December 21, 2018

Oh, those TripAdvisor reviews. They can be your best ambassador (“Lovely stay” and “GREAT staff”) or worst enemy (“Disappointing” and “It’s a dump”). Yet, more than social networking sites like Facebook and Twitter, review sites like TripAdvisor have greater impact on your brand reputation and directly correlate with a traveler’s decision to book. It may […]

Hospitality Brands Embracing the Tech Trend

Ashley Kovacs | | February 5, 2015November 12, 2018

Ever leave your smartphone behind? First there’s that moment of sheer panic. (“Do I remember WHERE I left my phone?”) Then the hopelessness kicks in. (“I have no idea what time that meeting begins!” or “I’m going to get crushed in Trivia Crack today!”) There’s no doubt the general population has become fantastically dependent on […]

  • tourism
  • hospitality
  • lifestyle
  • golf
  • MEETINGS
  • travel trade

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