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I’m often asked about blogging for SEO. Mostly, “Should we do it?” The answer: it depends. Blogs have a real SEO upside. They are a simple, cost-effective way to create a [...]

Even though coding for email marketing is, in many ways, easier than that of a website, mistakes are very common. From using functionality that doesn’t render well on certain mobile devices to [...]

In the hospitality and tourism worlds, marketing to tour groups has long been a great way to get heads in beds and feet in a destination. It’s an important opportunity to maximize revenue and [...]

Maintaining color consistency is crucial to a brand’s success. In fact, consumer confidence is often a direct result of brand color recognition. Think about it. What if the logos were dropped [...]