Let’s face it, the cost of acquiring new customers is rising, and the budgets allocated to doing so are diminishing. In a buttoned-up market where consumers are becoming discerning frugalists, attracting new business is no small task. In fact, simply keeping your existing business has become an increasingly tall order. But as the price tag […]
“Will you love, honor and cherish…?” is the most momentous question brides and grooms ask themselves when they marry, but it’s far from the only one. As my new husband and I learned firsthand, slightly more than a million tiny to monumental decisions and demands comprise the entire wedding planning process. Recently, I shared a […]
HOPEWELL, New Jersey – March 28, 2013 — How do you add a certain je ne sais quoi to a Philadelphia-area destination? That’s what Chester County Conference and Visitors Bureau was seeking when the organization hired Dana Communications to rebrand Chester County’s Brandywine Valley. “The Brandywine Valley has such an elusive quality. We wanted to […]
Last week’s Red Hot Topic talked about the growing trend in agritourism. I’d like to follow up with a second helping on the subject: agritourism in the Garden State. As the agency for Greener New Jersey Productions and New Jersey Travel & Tourism, Dana is really digging into the agritourism movement. And it starts in […]
When we say agritourism is a “growing” market, we’re not just planting puns. Lately, agritourism has proven to be one of the most quickly emerging segments of the travel industry. “What is it?” you ask? Simple answer. Agriculture + Tourism = Agritourism. Whether a working farm, ranch or winery, it’s where the two meet. Agritourism […]